Meet the team

Get to know the team behind Simpson & Liddard's craft. Our talented craftsmen are passionate about excellence, ensuring each project shines.

Commercial Production Director

Danny liddard

Danny oversees all phases from tender to final installation, applying his trade expertise for precision in tendering and efficient workshop management. With over 14 years in crafting bespoke handmade kitchens and furniture in the South-East, he's evolved from an apprentice bench joiner to a workshop Foreman, and from CAD Designer to Surveying and Pricing.

His comprehensive knowledge ensures the highest quality finishes in every joinery element. Danny effectively coordinates with clients, architects, and contractors, guiding projects from tender stage to final accounts.

Design Director

Aaron Simpson

Aaron leads design and construction drawings, leveraging Microvellum and AutoCAD 3D to create detailed, professional presentations for clients and contractors, while integrating coding for CNC machining processes. His career began with installing high-end furniture at top joinery workshops, learning joinery design and assembly fundamentals.

Post his NVQ Level 3 in Site Carpentry, Aaron earned a BSc in Construction, enhancing his skills on high-end projects. He meticulously analyses client/architect specifications, ensuring attention to every detail. Skilled in Microvellum, Aaron drafts intricate 3D models for precise in-house CNC manufacturing.

Site operations director

David Hempenstall

David oversees all site operations, utilising his extensive construction trade knowledge for efficient on-site work sequencing. His expertise ensures a seamless and precise transition of bespoke joinery from workshop to site. Since 1996, David has honed his skills in carpentry, starting in Ireland to become a Carpenter/Joiner.

In London, David's portfolio boasts numerous successes in the carpentry sector. His unmatched skill in carpentry installation thrives on on-site challenges, collaboratively solving problems with site management. David's hands-on approach is pivotal in managing all facets of site fitting and organisation.